IWCF19 – How To Lead A Business Community With Purpose

In today’s fireside chat, we sit down with Carolyn Tate – author, speaker and purposeful marketing coach. She’s also the founder of the Slow School of Business, a people-powered learning community. 

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In this episode, Carolyn Tate and I discuss purpose, leadership and learning communities.

Here’s a teaser of just some of the things you’ll learn in today’s episode:

  1. Why “purpose” matters in business today
  2. The history behind conscious marketing
  3. How Carolyn grew a learning community with purpose
  4. Carolyn’s morning routine for leading a purposeful life
  5. 3 things you need to know to lead a life of purpose

So sit back, relax, and get ready for the show…

Show Notes & Summary


Carolyn is a brand and marketing specialist with a 20-year history at Westpac, Merrill Lynch and her own business, she helps people discover their purpose, articulate their values, unearth their stories and embed them into your culture, marketing and communications.

Carolyn makes it into the newspapers!
She’s also the founder of The Slow School of Business (aka “Slow School“), a people-powered learning community of independent educators, facilitators and service providers. And it is through this community that she’s been able to accelerate her work as a purpose marketing coach.

WHAT DOES conscious marketing MEAN?

According to Carolyn, the world of marketing (and its subset advertising) is deeply broken. In 2015, over $600 billion dollars was spent on advertising alone. Multiply that by 10 and you’ll get the real cost of that marketing.

In any given day we’re be exposed to 3000 marketing messages. While the medium has increased 10-fold, the quality of the message has regressed in direct proportion.

As consumers, according to Carolyn, we must become far more conscious about how we respond (or not) to all this marketing. Marketers must become far more conscious of what is sold and how it is sold.

Conscious Marketing reinvents marketing so that it’s a force for good in the world.

Conscious marketing. Carolyn Tate.


Carolyn exudes purpose, and that seeps into the tools she use as well (and we love sharing productivity tools with our community).

These are her favorite:

  • Xero – a great cloud app to help organise all your accounting and bookkeeping needs
  • Facebook, Twitter, etc. – the usual stack of social media tools for engaging with your audience/community
  • Eventbrite – a popular online event-booking tool
  • Mailchimp – another popular e-newsletter publishing service
  • Insightly – a CRM suited to small businesses to help you track your sales leads
  • Spreadsheets – these still work a treat for a large majority of smal business owners


A New Earth by Eckhart Tolle

Summary: With his bestselling spiritual guide The Power of Now, Eckhart Tolle inspired millions of readers to discover the freedom and joy of a life lived “in the now.” In A New Earth, Tolle expands on these powerful ideas to show how transcending our ego-based state of consciousness is not only essential to personal happiness, but also the key to ending conflict and suffering throughout the world. Tolle describes how our attachment to the ego creates the dysfunction that leads to anger, jealousy, and unhappiness, and shows readers how to awaken to a new state of consciousness and follow the path to a truly fulfilling existence.


'Follow your bliss'~Joseph Campbell | @carolyntateco Click To Tweet 'Life shrinks or expands in proportion to one's courage.' | @carolyntateco Click To Tweet


Carolyn chose the elephant as her favorite animal. She’s always had an affinity for them because they’re strong, solid, last a long time, and very human-like. They show a great capacity for compassion.

Elephants symbolize strength, royalty, connection to ancient wisdom, removal of obstacles and barriers, confidence, patience, using education opportunities, commitment, gentleness, communicating in relationships, discernment, intelligence, compassion.

Click here to learn more about elephant symbolism (something we like sharing for each interview)


'Be curious. Take a risk. Unlearn' @carolyntateco Click To Tweet


Caroly Tate & Co – the official website of Carolyn Tate

Book: Conscious Marketing – Carolyn’s book on how to bring a higher purpose your business marketing that can benefit customers, employees, investors, suppliers and the community.

Slow School of Business – the unconventional business school dedicated to building purpose-driven and prosperous businesses that make the world a better place.