The Quick Summary

It Will Come is part philosophy, part hustle. This site supports The It Will Come Show, a Youtube show dedicated to helping people find their way in business and life through the #itwillcome philosophy and community.

Hi, I’m George Siosi Samuels. Over the past 5 years, I operated in, started my own and supported numerous community-driven startups. As a result, I learned how to rapidly validate ideas, support business owners, facilitate groups, motivate teams, thrive under lean conditions and, most importantly, build and manage communities.

I originally created this site to help solve my own problem, which was to stay motivated during my job hunt. I wanted to share my passion and experiences as an (offline) community manager, but also help others who were either starting their own business or transitioning between careers. I did this by sharing daily updates, motivational videos and interviews of community leaders who demonstrated significant patience, persistence or momentum in their personal journeys. Little did I know what it would all all result in.

The Long(er) Summary

Are you currently in between jobs? Starting your own business? Or maybe just looking to forge your own path in life?

Then you need to learn how to leverage the power of your communities.

Whether you like it or not, times are changing, and the modern worker needs to think like an entrepreneur. Your full time job is but one part of a diversified income stream for your personally-branded business. Your Facebook account is but one channel of your own personal media company. The companies who will win will be those who understand how to convert crowds into communities. The job seekers who will win will be those who understand how to convert their communities into powerful referral machines.

As new technologies emerge, timeless virtues and wisdom will start to re-emerge.

Welcome to It Will Come – a site dedicated to helping you find your way in business and life through communities. This site is the brainchild of George Siosi Samuels – a consultant, strategist and entrepreneur who helps people and communities get onto the path they belong. He is also the founder and host of The It Will Come Show.

It all started when George found himself on the hunt for work again, after things didn’t go exactly as planned after he left his last job. Determined to do things differently, and not regret anything, he turned himself into a marketing exercise and created a 40-day job hunting campaign that included his private Facebook community.

As a result, he grew a strong following and was asked by readers to “make it [the campaign] public.” So, after the 40 days, he turned his learnings into an ebook, and created this site with the hope of guiding others on similar journeys, sharing his thoughts on community-driven businesses, and simply having fun with it.

What can you expect here?

On this site, you will find information on how to: blaze your own trail, grow a community-driven business, and leverage communities for your own goals.

You can expect daily motivation, weekly interviews, and monthly roundups, all exploring the philosophy behind “it will come,” three words that were originally passed down by George’s great grandfather before the entrance of Christianity to Polynesia. Over time, it’s become a mantra for unwavering faith amidst overwhelming odds and adversity.

This site is an extension of that belief, but applied to modern times.

The Fireside Chats


“We guide the way by sharing talks with others who are trailblazing their way.”

Our interview segment (aka “Fireside Chats”) is all about sharing stories from others who have either: created their own path, persevered against overwhelming odds, or discovered a unique way to grow their community. They are the community leaders, influencers and professionals who have demonstrated patience, persistence or momentum in some capacity within their respective industries.

We believe that these stories, regardless of its community focus, keep the human spirit alive when you find yourself off path or looking to get back on it.

We love exploring the intersection of people, culture and technology, but know that things may evolve and change over time.

We’re just getting started but would love you to get involved! The best way to do that right now is to watch, listen and let us know what you think. Alternatively, you can get in touch with us here.

Since we started December 1st, 2015, we’ve got a long way to go! However, we want you to follow along to see how we improve every single day.

You can find the most recent episodes here.